Taco Megaregion by W. Scott Koenig: Media Kit
Book Description
Taco Megaregion: The Essential Guide to San Diego & Tijuana's Best Tacos
By: W. Scott Koenig
Foreword: Antonio Ley | Editor: Nicholas Gilman
Embark on the Ultimate Cross-Border Taco Crawl!
For taco lovers, the bi-national Taco Megaregion is a treasure trove of flavor waiting to be explored. Whether one is craving the eclectic taco scene of San Diego, itching to venture into Tijuana for a taste of traditional Mexican tacos, or wants to embark on the ultimate cross-border taco crawl of both cities, Taco Megaregion lists over a hundred taquerias guaranteed to ignite the taste buds. This guidebook also features dozens of hunger-inducing, full-color photos, taqueria maps and informative sidebars on taco culture, traditions and trends-sure to delight both locals and visitors in the Taco Megaregion.
This guide also explores the cultural significance of the San Diego-Tijuana Megaregion. This area is a unique melting pot where Mexican and American cultures blend seamlessly, particularly in the realm of food. Tacos represent a way of life and a cornerstone of history in this vibrant cross-border community. Taco Megaregion captures its essence, making this guidebook an invaluable resource for both local taco lovers and curious travelers alike.
Known for his indispensable blog, agringoinmexico.com, organization of Baja California culinary tours-including Tijuana taco tours-and his groundbreaking book Seven Days in the Valle: Baja California's Wine Country Cuisine, W. Scott Koenig brings his seasoned expertise and passion for Mexican cuisine to this unique publication.
- 120 San Diego & Tijuana Taquerias
- Dozens of Full-Color Photos
- Sidebars on Taco Culture & Trends
- Easy-to-Follow Maps
- QR Codes to Mobile Maps
Book Details: Paperback | 160 Pages | 5.5" x 8.5" | Retail Price: $24.95
Available at: IngramSpark Book Shop, Amazon, Barnes & Noble & other online booksellers worldwide.
San Diego-based writer W. Scott Koenig has traveled throughout Mexico and Baja California since the mid 1990s. He founded AGringoInMexico.com in 2012 to report on Mexican cuisine, culture, destinations and events.
Scott is author of the books Seven Days in The Valle: Baja California’s Wine Country Cuisine and Taco Megaregion: The Essential Guide to San Diego & Tijuana's Best Tacos. He has written columns for Dining Out San Diego, San Diego Red, Baja.com and Discover Baja. He’s also written features for several other print and online publications.
Scott has curated and led culinary tours of Baja California, including taco tours of Tijuana. He has assisted with video productions for Netflix, the Food Channel, the BBC, NPR, Unilever, Migrationology and the Culinary Institute of America.
Scott is the owner of Koenig Creative LLC in San Diego. He has 40 years of experience in marketing communications, creative direction and graphic design.
Social Media Links
Early Praise for Taco Megaregion
“Taco Megaregion showcases food that a diverse community in both Californias has been wrapping in tacos since the 1930s. Like prospectors searching for gold, Koenig’s book guides hungry readers on a wondrous taco journey that spans everything from birria, carne asada, carnitas and barbacoa to surf and turf, Duroc pork, rabbit and insects. This guide is pure gold!”
Paco de Santiago
Netflix “The Taco Chronicles”, Tour Guide for Culinary Backstreets
“Political borders blur and distinct cultures embrace one another in this indispensable and meticulously-researched guide to the dazzling and delicious world of Southern and Baja Californian tacos.”
Nicholas Gilman
Food Writer, Author of “Mexico City’s Best Tacos”
“Koenig gets it. The sheer scope of this well-documented guidebook shows that he’s a man willing to get out there and search for handheld bites of heaven, no matter where it takes him.”
Antonio Ley (El Tony Tee)
Anthony Bourdain’s Tijuana Fixer on “No Reservations”, Corazón de Torta Food Truck
Press Release
Embark on the Ultimate Cross-Border Taco Crawl with “Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos”.
New guidebook by A Gringo in Mexico’s W. Scott Koenig showcases 120 cross-border taquerias, stunning color photos and information on taco culture, traditions and trends
San Diego, CA – October 1, 2024 – For taco lovers, the bi-national Taco Megaregion is a treasure trove of flavor waiting to be explored. Whether one is craving the eclectic taco scene of San Diego, itching to venture into Tijuana for a taste of traditional Mexican tacos, or wants to embark on the ultimate cross-border taco crawl of both cities, Taco Megaregion lists over a hundred taquerias guaranteed to ignite the taste buds. This guidebook also features dozens of full-color photos and information on taco culture, traditions and trends.
Known for his indispensable blog, agringoinmexico.com, organization of Baja California culinary tours–including Tijuana taco tours–and his groundbreaking book Seven Days in the Valle: Baja California’s Wine Country Cuisine, W. Scott Koenig brings his seasoned expertise and passion for Mexican cuisine to this unique publication.
Taco Megaregion is not just a guide—it’s a visual and gastronomic feast. According to Koenig, “We visited over 100 taquerias on both sides of the border to curate what we consider the ‘best of the best’. It’s the most comprehensive guide for our region and may very well be the first binational taco guide ever published. It’s a celebration of tacos—and the rich, intertwined culinary traditions of both cities.”
Koenig’s guide entails the cultural significance of the San Diego-Tijuana Megaregion. Koenig says, “This area is a unique melting pot where Mexican and American cultures blend seamlessly, particularly in the realm of food. Tacos represent a way of life and a cornerstone of history in our vibrant cross-border community. Taco Megaregion captures its essence, making this guidebook an invaluable resource for both local taco lovers and curious travelers alike.”
A standout feature of Taco Megaregion is its focus on family-owned taquerias. Koenig shines a spotlight on the small, family-run businesses that are the heart and soul of taco culture. He explains, “These establishments, often passed down through generations, offer a level of tradition and passion that’s hard to find at large chain restaurants and taquerias. There are no corporate tacos in this guide—only the real, handcrafted flavors of our region.”
Taco Megaregion delves into fascinating aspects of regional taco traditions and culture. Readers will find tasty bites on the history of various taco styles, the origins of ingredients, how to navigate a Tijuana taco crawl and more. These insights provide a rich and immersive experience.
Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos is now available at the IngramSpark Book Shop, Amazon, Barnes & Noble and other online booksellers.
More information and links to purchase at: www.taco-megaregion.com
To arrange for an author interview or to request a media review copy, please contact:
Scott Koenig
scott@agringoinmexico.com
(619) 787-9918
Sample Q&A/Discussion Topics
Q: What inspired the author to create Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos?
A: Together, San Diego and Tijuana are considered a “Megaregion” as they share an international border, a robust trade partnership, a vibrant cultural exchange and a rich culinary history that draws heavily from Mexican heritage and the bounty of the region’s farms and seas. Both cities are also known for having some of the best tacos in their respective countries. Thus, the idea of the “Taco Megaregion” was born.
Q: What’s the focus of Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos?
A: The guidebook includes 120 taquerias—60 each in San Diego and Tijuana. The list was carefully curated by the author, and only includes what he considers the best of the best in our region. Each taqueria and restaurant listing includes a brief review, recommendations on what to order and its location, phone number and hours. Each city is divided into four zones, with locations noted on an easy-to-read map. There are even QR codes that direct to online zone maps—making it easy for readers to embark upon on their own bi-national taco crawl.
Q: What else does Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos include?
A: There are over 70 full-color photos of tacos, taquerias and taqueros in action, most full page or two-page spreads. Additionally, there are sidebars throughout the guide with information on taco culture, traditions and trends. Topics include: The Legend of the Baja Fish Taco; Tijuana Travel & Taco Strategies; What Makes A Great Taco; The Cross-Border Journey of birria de res, and more.
Q: What makes Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos unique?
A: Taco Megaregion is not just a guide—it’s a visual and gastronomic feast. According to author W. Scott Koenig, “We visited over 100 taquerias on both sides of the border to curate what we consider the ‘best of the best’. It’s the most comprehensive guide for our region and may very well be the first binational taco guide ever published. It’s a celebration of tacos—and the rich, intertwined culinary traditions of both cities.”
Q: Is Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos a complete guide?
A: No. it’s an opinionated guide from the author and only includes those establishments he considers exceptional. A standout feature of Taco Megaregion is its focus on family-owned taquerias. The author shines a spotlight on the small, family-run businesses that are the heart and soul of taco culture. W. Scott Koenig explains, “These establishments, often passed down through generations, offer a level of tradition and passion that’s hard-to-find at large chain restaurants and taquerias. There are no corporate tacos in this guide—only the real, handcrafted flavors of our region.”
Q: What qualifies the author to publish a guidebook on San Diego & Tijuana tacos?
Scott Koenig (aka A Gringo in Mexico) has been reporting on Mexican cuisine in San Diego and Baja California for over a decade. He’s known for his indispensable blog,agringoinmexico.com, organization of Baja California culinary tours–including Tijuana taco tours–and his groundbreaking book Seven Days in the Valle: Baja California’s Wine Country Cuisine. He brings his seasoned expertise and passion for Mexican cuisine to this unique publication.
Media Images
Author Headshot
Author Book Promo Photo
CAPTION: The author with the taqueros at Caretta Los Compadres, Tijuana.
Book Cover Image
Book Inner Spread
Book Lifestyle Image
Book "Hero" Image
Look Inside...
Also by W. Scott Koenig
Seven Days in the Valle: Baja California's Wine Country Cuisine
Seven Days in The Valle: Baja California’s Wine Country Cuisine by W. Scott Koenig documents the lives, cuisine and restaurants of seven of Baja California’s most talented chefs working in the Valle de Guadalupe, Mexico’s main wine-producing region. In the last decade, the “Valle” has become a top international destination for its wine and food.
Through over 100 full color photos, narrative and intimate interviews with the chefs, the book captures their passion for Baja California cuisine, their philosophies about the Valle (and its future) and reveals a bit of their souls in the process.
Learn more about 7 Days in the Valle: Baja California's Wine Country Cuisine
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