Wednesday, July 15, 2020, Ensenada, Baja California — Due to the health contingency of COVID-19, Provino – Baja California’s winemakers professional association – is concerned with safeguarding the entire well-being of the community and adherent to the dictate of local authorities. Therefore, they have decided to suspend the XXX Fiestas de la Vendimia (typically held in August) when and in the form that they are traditionally conducted.
The traditional harvest festivities, organized by the Provino Committee of Baja California, celebrate their thirtieth anniversary this year. The celebrations began thanks to the vision of nine original wineries and their desire to communicate the agro-industrial vocation that today is a strong symbol of identity in Baja California. Provino currently represents 67 wineries in the state and the remarkable growth of the sector positions them as undisputed leaders at the national level. The promotion of wine culture in 2019 attracted more than 120,000 visitors representing an economic gain of $800 million pesos (approximately $36 million dollars/US)
In its purest form, the Fiestas de la Vendimia is the act of grape harvesting. This process will continue as the vineyards are not affected by the pandemic. How the festival is celebrated this year will be based on consideration of other ways to commemorate 30 years of wine festivities. While the winemaking trade should be celebrated by all, unfortunately, this year the Fiestas de la Vendimia will not be in person until circumstances allow the community and its fans to come together again.
Provino is designing a program with various activities to give the recognition that one of the most important wine festivals in Latin America deserves. You can follow their online platforms for more information on the Fiestas de la Vendimia in the municipality of Ensenada.
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