About A Gringo in Mexico

A Gringo in Mexico, W. Scott Koenig, in Los Cabos, Baja California, Mexico.San Diego based culture, food and travel journalist W. Scott Koenig has explored Mexico and Baja California for over two decades. He founded in 2012 to report on south of the border destinations, food, culture and adventure. The website has since become an invaluable source of information on the burgeoning food and culture scene in Baja California, as well as the wider scene throughout Mexico.

Koenig writes a regular column for and has also been published at, the Baja Times, Destino Magazine, The Oaxaca Times and The Yucatan Times. Koenig is the FoodieHub Food Expert for Tijuana, the Valle de Guadalupe and Rosarito Beach for FoodieHub.TV, a meal and restaurant recommendation website and mobile app curated by over 250 global food experts.

Through, Koenig and his wife Ursula create and conduct customized tours for friends and clients in the Valle de Guadalupe, Ensenada, Tijuana and Mexicali. Clients have included chefs, culinarians, food writers and even a Pulitzer prize winning journalist.

On his travels to Mexico as well as other global destinations, Koenig enthuses, “As a citizen of the world, I’ve always felt international travel was important for personal pleasure, growth and perspective as well as the sharing of knowledge, culture or just a drink with the locals and expats of any given destination.” Mexico has made a lasting impression on his family as well as well — they accompany him on many of his south of the border adventures.

Koenig is also the owner of Koenig Creative LLC in San Diego, California and has over 30 years of experience in marketing, creative direction and graphic design.

Read more about A Gringo in Mexico in this interview:


7 Comments on About A Gringo in Mexico

  1. I have to disagree with you, Scott. I have traveled Mexico extensively for decades and written about it for many years. It was not intended to be a Mexico Tourism Board piece, there are plenty of those around. I thought his love of Mexico and its people were evident throughout. Corruption in Mexico is systemic – it is everywhere. Bourdain focused on certain aspects of Mexico. The fact that he didn’t tout the safe tourist corridors should not detract from the journalistic quality of the report.

  2. Louise Neal-Pedroza // May 7, 2014 at 10:55 pm // Reply

    Hi Scott!! I totally agreed with you about Bourdains program spotlighting violence and the cartels in Mexico. I live here and we don’t see that . It irritates me when people who know nothing of this country warn and scare people without knowing what it is really like here. By doing that, they are hurting the flow of tourists traveling here and it hurts this economy. I am an artist and I am living in Ajijic, Mexico. I love to travel to the small towns and take photos of the people and scenes of Mexico and then I paint them. I have an artist profile page on Facebook–you can see it by typing Louise Neal-Pedroza Artist. I also have lots of photo albums on my facebook page albums—telling short picture stories of my time in their town seeing the sights and learning about the people there. I love mexico and will not return to the U.S. except to visit family and friends time to time but I always cant wait to get back here!!

    • Thanks for your comment, Louise! I’ve heard from a couple of expats now from Ajijic on this post. I’ll have to make it to that area of the country someday! My wife and I plan to “semi-retire” in Mexico someday in the not to distant future. I’ll take a look at your artwork…thanks again!


  3. Hi, thanks for following my blog, The Haute Mommy Handbook ( I look forward to reading more from you! 🙂

  4. Scott, I saw your blog in the San Diego Reader.

    That’s a great photograph of you at the top of this page. Can you tell me how it was done, i.e., type of camera (Canon Rebel SLR or ?), flash(?) or type of lighting?

    Also, back in the 1990s, the San Diego Reader published a story about a secret, hidden, underground community somewhere in Baja on the Sea of Cortez side. Supposedly, ships and people were sucked into the ocean and ended up in underground caverns. Have you ever heard of this?


    Jay Schwartz

    • Hi Jay, thanks for your comment!

      I usually use a DSLR, however, my wife took this shot of me in San Jose sel Cabo using her iPhone. No flash as it was midday and the light was good.

      I have not heard about that underground community, but it sounds fascinating. Anything on the web about this?

      Scott (El Gringo)

  5. Jay Schwartz – I actually have that Reader article. It was from the Sept 6 1984 issue. Maybe the Reader has it archived?

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