Javier Plascencia’s LUPE Opens in the Valle de Guadalupe

Airstream-turned-food truck tempts with tortas, craft beer, and wine

Lupe, Chef Javier Plascencia, Finca Altozano, Valle de Guadalupe, Ensenada, Baja California, Mexico


VALLE DE GUADALUPE – Forget the Javier Plascencia you think you know: the celebrity chef who appears on national network cooking shows; the restaurateur and heir to the family business who deals with the details of his high-profile Bracero Cocina de Raiz in San Diego; the auteur who tweezed his way to culinary fame with his modern Mexican Mision 19 in Tijuana.

On a warm October night in the Valle de Guadalupe, our region’s most celebrated chef was sweating over a hot grill inside of a smoke-filled Airstream trailer, working his ass off as a short order cook. In tight quarters with Finca’s chef de cuisine Pedro Peñuelas, Plascencia churned out order after order of one of Mexico’s simplest, most honest lunchtime meals enjoyed by common people throughout the country. The torta



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